Innovation in times of crisis = Creative, sustainable and efficient
Pressed by the economical crisis organisations have cut deep into their innovation budgets. This is a conclusion of the survey that BeBright has done on their own initiative over the past months. Also many innovation projects have been ended before completion. This isn't wise; history teaches that those companies who keep innovating, are the first and best to take off when the economy picks up again.
In the white paper "Innoveren in crisistijd = Creatief, duurzaam en efficiënt" (only in Dutch) we have summarised the conclusions.
The white paper covers several opportunities to innovate at relatively low cost, e.g. open innovation and further exploitation of internet. Important is that an overdose of control is avoided. Sustainability stays a theme despite the crisis. With a focussed approach, also in times of economic down turn, the pace can be set with innovation. Have fun reading!
If you have any question regarding the white paper "Innoveren in crisistijd = Creatief, duurzaam en efficiënt", we are more than happy to provide further explanation! You can contact us through
September 2009