Designing the future
The aim of “Designing the future” is to transform the broader perspective and creativity resulting from the first stage, into several detailed, feasible ideas and business cases.
How can BeBright help you?
Generating ideas

Interactive workshops and brainstorm sessions to help translate the externally acquired information into new possible service and product concepts.
Determining priorities & pilots
The selection and further development of the most interesting product or service ideas through a limited number of pilots, based on strategic considerations, added value and feasibility studies. A pilot facilitates an assessment of the commercial potential of a product or service and creates insight into the risks and feasibility of a new business concept.
Concept development
A comprehensive design of the concept, the business case and plans for the required changes within the organization, that serve as input for the final decision making process. The design consists of an estimate of the commercial and organizational feasibility, targets for planning, preconditions for implementation and a “make or buy” consideration.


