Integral Development Model
In addition to inspiration and creativity, innovation requires a lot of hard work. Thomas Edison must have known that from experience when he wrote "Genius is 1% inspiration and 99% transpiration". Nowadays, his observation is more relevant than ever. Many companies and organizations burst of excellent ideas, but a lack of a structured innovation process often impedes the mobilization and subsequent implementation of these ideas.
Besides establishing an external focus known as "thinking outside in", successful innovation requires "thinking inside out". To create an effective innovation strategy for successfully realizing novel product business cases, this thinking needs to be implemented into the existing organization.
To ensure the success of new business concepts, BeBright uses the so-called Integral Development Model. While the Innovation Phase Model is essential for generating and nurturing creative ideas, the Integral Management approach safeguards a successful realization and implementation within the
organization. By combining both models,
Edison's 1% inspiration and 99% transpiration
are combined to release the full potential of
innovative ideas. This results in the creation
of new revenue generating products and
services.