Generatie Einstein; Communiceren met jongeren van de 21e eeuw

After the Babyboomers and Generation X, enter Generation Einstein: a group of young people (between 12-18 years) that, according to the authors Inez Groen and Jeroen Boschma, are faster, brighter and more socially skilled than the generations before them.

Groen and Boschma portray these people, employees and consumers of the future in a remarkably positive way, but the book is an interesting source for the marketeer trying to effectively communicate a brand or product to this group and for the policy maker struggling with youngsters and their specific problems.