Realising the future
| Making innovation work; How to Manage It, Measure It, and Profit from It | Marc J. Epstein, Tony Davila & Robert Shelton |
| Crossing the chasm: Marketing and Selling High-Tech Products to Mainstream Customers | Geoffrey A. Moore |
| Making innovation work; How to Manage It, Measure It, and Profit from It | Marc J. Epstein, Tony Davila & Robert Shelton |
| Crossing the chasm: Marketing and Selling High-Tech Products to Mainstream Customers | Geoffrey A. Moore |