Innovation in the mortgage market
On 29 and 30 october 2008 the 13th National Mortgage conference will take place in Hotel Okura, Amsterdam. This conference assesses the opportunities and challenges the mortgage market faces, whereby innovation is crucial to survive in the narrowing market.
Bert Bruns from BeBright has given a lecture on 'successful product development in the mortgage market' at the conference. Issues that have been dealt with include innovation strategy, the innovation phase model and the integral steering of the innovation process as a basis for successful product development and launch.
Download the brochure for the 13th National Mortgage Conference here (in Dutch).
1 October 2008