BeBright goes Africa
This fall, BeBright will travel to Africa to run a marketing master class for microfinance banks from eight different African countries. In cooperation with Jolanda Hakvoort from ING, Philip Idenburg from BeBright came up with the idea to help improve the marketing of microfinance activities in Africa.
Together with a small team of volunteers - all experienced bankers - from ING, Philip Idenburg will aid the non-profit organisation Opportunity International with acquiring marketing skills and with developing marketing plans in the individual countries.
For more information, download the article about the project in the worldwide magazine ING Matters.
September/October 2008