Innovation after 9 months of credit crunch
Innovation in times of crisis = Creative, sustainable and efficient
With this title BeBright presents the white paper on the survey "Innovation after 9 months of credit crisis" that we did over the last months. With co-operation of a large number of participants we surveyed what the current state of affairs in innovation is.
In the media and within organisations there was a lot of attention for innovation at the beginning of the credit crisis. Many companies said they would continue with innovation -also in the credit crisis-, they would do it “smarter”. Whether these statements match reality was the subject of our survey.....
Read results of the survey!